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  1993             2023

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East Brunswick - 732-651-8080  / Old Bridge 732-290-9898

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Bicycles

$519.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.
$519.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
$449.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$389.99
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$359.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
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