Skip to main content

  1993             2023

Two Locations to serve you better

East Brunswick - 732-651-8080  / Old Bridge 732-290-9898

Filter By:

  • Show More Brands

  • Show Fewer Brands
  • Show More Sizes
  • Show Fewer Sizes
  • Show More Model Years
  • Show Fewer Model Years

Bikes

$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$849.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - From whitewall tires to wildly colorful flowers, the design is bold and beautiful. - Other details include custom saddle, grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Andi features our patented Flat Foot Technology for amazing comfort and control. - Sit down and stand out on this rolling work of art.
$849.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - Two words: leather tassels. - Stunning gold rims and a gorgeously intricate geometric design adorn this ritzy ride. - Other design elements include custom saddle, grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Zelda features our patented Flat Foot Technology® for amazing comfort and control. - Few bikes let you express your personality and individuality like a Limited Edition Electra Fashion Cruiser.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$989.99
Hearkening back to the days of the classic delivery bicycle. Electra's Delivery Cruiser retains the classic look and feel of these iconic bikes. The distinguishing feature of these bikes is the alloy front tray and real wood slats that is designed to carry oversize items such as laptops, backpacks, gym bags, shopping bags, etc.
$999.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.
$999.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - A bright white frame and modern designs layered on wood grain detailing combine to create an elegant beach cruiser. - Other details include custom saddle, wood grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Koa features our patented Flat Foot Technology for amazing comfort and control. - Few bikes let you express your personality and individuality like an Electra Fashion Cruiser.
$1,079.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Hydroformed 6061-T6 aluminum frame - SRAM i-Motion 8-speed w/coaster brake - SRAM i-Motion twist shifter - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Eight ball valve caps
$1,599.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.
$1,749.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$1,749.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$249.95
Start them young! The Fit Misfit balance bikes are the perfect first two-wheeler to learn BMX basics on. Sturdy, TIF- welded steel frame and fork. Low 15? seat height, extending up to 17? as they grow with a quick-release clamp to make adjustments easy. Safety & comfort are top priority on these little machines, with domed, smooth axle nuts and safety-grips with large flanges on the "impact" side. We've even done the parents a favor with angled, easy to inflate valve stems. Easy to ride, cool to look at. All-push, all fun.
$429.95
For the littlest riders in the crew, the Fit Misfit 12? is where it all starts. Whether making the switch over from a balance bike or hopping straight to pedals, the Misfit 12 is scaled down in all the right ways.  Built with chromoly tubing in key areas for strength, it's fine-tuned for short legs with custom 23/9 gearing and 75mm 3-piece cranks. A sealed cassette rear hub makes learning tricks and jumps easier (and safer) than with a coaster brake. Details like domed axle nuts and angled valve stems make things safer and easier. The Misfit 12 features a wider, flatter padded seat with a quick release clamp for easy adjustments on the fly. The Cheetah graphics and color scheme give it a "wild child" vibe, setting the pace for a lifetime of BMX.
$449.95 - $689.95
Moving up a couple inches in the Misfit line, the Fit Misfit 14? bridges the gap between a balance bike or 12? and is ready to go big. Serious BMX construction with chromoly tubing and low-maintenance, high performance features like an A-headset, sealed bottom bracket and a sealed cassette hub. Like all the Misfit bikes, the parts are sized accordingly–the Misfit 14? has 6? rise handlebars and 95mm tubular chromoly cranks. A 23/9 gearing combo makes it go and Odyssey Springfield brakes with a short reach lever slows it down. Big bike features in a scaled-down package. Ready to roll.
$469.95 - $509.95
The Fit Misfit 16? keeps little bike tradition in motion with tried & true 16? wheels bolted into a clean little frame set featuring chromoly top & down tubes, as well as a chromoly steer tube in the forks to take the hard landings that come along with the BMX learning curve. The Misfits are all scaled-to-"fit" with parts matched to the recommended rider size. The Misfit 16? has 7? rise bars with a mini top load stem to create a comfortable riding position. Short 105mm cranks are easy to spin, with enough leverage to get the party started. A custom 24/9 gearing is right on for the smaller wheel size too. High end features like a sealed bottom bracket and cassette hub make for low maintenance and long haul durability. When your little rider is ready to get busy with BMX, the Fit Misfit is standing by…
$489.95
The biggest of the little bikes, the Fit Misfit 18? is for riders not quite ready for a 20? bike. Custom geometry, fine-tuned to a smaller scale, with chromoly top and down tubes for the perfect blend of weight and strength. Chromoly 3-piece 130mm cranks with a 24/9 gearing combo to get things moving. 36-spoke wheels with new wider alloy rims stay straighter longer, with a sealed cassette hub in the rear. For riders moving up in the world of BMX, the Misfit 18? is the perfect vehicle.
$509.95 - $529.95
The Series One is where things get serious. With frame sizes to fit a wide range of riders and finishes to satisfy different tastes, the Series One has what it takes. Choose from SM (20.25? top tube length), MD (20.5? top tube) or LG (20.75 top tube) frame sizes to fit you and your preferences. Start with chromoly top and down tubes on our "Series One" specific geometry for control and stability on all terrains, from the skatepark, to the dirt to the streets.  Bolt-on a stable 33mm offset fork with a chromoly steerer tube to take the hits. The wheel set features alloy rims with a sealed cassette in the rear, with Fit 2.4? tires for a wide footprint. A Fit topload stem, Crossfit grips and an updated seat/post combo with more padding provide creature comforts. There's a Series One in our collection for just about everyone. Make your choice and take the ride.
$539.95
Park ready. The Fit PRK completes are purpose-built for aspiring park riders, with our nimble, quick-handling "Park" geometry. A super short 12.6? rear end & steep 75.3 degree head tube angle make spins faster, whips easier and the balance points, front & rear, quicker to find. Available in two different sizes, XS (20? top tube) and MD (20.5? top tube), the PRK bikes feature a low-profile frame, constructed with a chromoly front triangle for the most technical riding pursuits. Tight & right spec. like 8.7? rise bars, shorter 160mm 3-piece cranks and sealed bearings all around. Brakes are a key component for many park riders, so the PRK comes with our updated U-brake with a softer pull and a sealed detangler device to keep your bars spinning freely and your brakes at full power. Spin to win, the Fit PRK completes are ready to drop in.
$579.95
The Fit STR bikes are street machines, through and through. Starting with our fine-tuned "Street" geometry in LG 20.75? or MD 20.5? top tube options and a 12.6? chainstay length for snappy response. Add 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs and you have the foundation of a tried & true street setup. Sealed bearings throughout the build, with Fit Crossfit flangeless grips, a double-wall rear rim and Fit F/U 2.4? tires that keep gripping when things get grimey. If riding ledges, wall rides, rails and everything in front of you is the plan, take a good look at the Fit STR.
$599.95
"Getting air" is what bicycle motocross is all about, and the Fit TRL completes are ready for pure BMX, right out of the crate. With longer 21? XL or 21.25? XXL frame options, you get a long & stable bike that's designed for full speed assaults on all terrains: Dirt, concrete bowls, pump tracks and everything else. A stable 74.5 degree head tube angle with a generous 33mm fork offset gives you control, with a slightly longer rear end to add stability and confidence to your session. A chromoly front triangle is a traditional configuration for strength and low weight, with big 9 X 29? bars and a Fit top load stem to improve control and reduce back pain. Sealed bearing hubs and bottom bracket for high speeds and low maintenance. Traditional details like chainstay mount U-brakes, a railed S&M seat/post and a tall 30/10 gear give the TRL a touch of mid-school soul. The TRL is ready to do it all.
$619.95
Run it back. The Fit STR Freecoaster goes both ways with the addition of a sealed bearing 9T freecoaster hub for good times in every direction.  Built on our responsive "Street" geometry with your choice of LG 20.75? or MD 20.5? top tube sizes and a 12.6? chainstay length to pull, spin and whip with ease.  More street cred comes from 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs to get you grinding right out of the box. Other key points include Fit Crossfit flangeless grips, sealed bearings all around, a double-wall rear rim and Fit F/U 2.4? tires. Brakes included if you're so inclined. Ready to get down.
$689.95
Is a 22 for you? The Fit Series 22? takes it up a level from a traditional 20? bike with the added speed and stability of 22? wheels and tires. The all-chromoly frame features a longer 22.125? top tube length for room to move, with 9 X 29? bars to keep you standing tall. Add 3-piece chromoly cranks in 175mm, Fit alloy pedals that grip & go, along with a 25/9 gear setup that, combined with the bigger wheel size, gives you a higher top speed. S&M supplies the railed seat and the Speedball tires, fine-tuned with a 22 X 2.4? in the front and a small 22 X 2.25? in the rear. Double-wall alloy rims and sealed bearings all around make for durability and confidence on the course. The big bottom line is that a 22' makes jumps and rougher terrain more manageable. The perfect size for taller riders or those coming back to BMX after some time away. The Fit Series 22 has everything you need to jump back in.
$829.95
When big enough is just right. The Fit CR26 bikes are big-BMX certified, but nimble enough to throw around at the pump track or on the way to the store. Start with a tall & stable chromoly frame with 33mm offset forks to keep it under control. 4-piece bars, a top load Fit stem and an S&M railed seat/post are the key components in the control room. A V-brake offers easy and efficient braking, as well as improved wheelie control. S&M Speedball tires in the ample 26 X 2.4? size roll smooth and fast. Double-wall alloy rims and sealed bearing hubs keep you on the straight and narrow. The drivetrain comes via 3-piece chromoly 175mm cranks with an alloy Fitsaw 36T sprocket in the front and a 17T freewheel out back. Add a quick-release seat clamp to raise it up on the ride home and you're cruising in style.
$899.95
Big & bad, the Fit CR29 is a full-scale BMX machine for salty veterans of the two-wheeled battlefield or those just looking to cruise the streets. Kitted out in vintage YZ-inspired livery, the CRs are moto-influenced and ready to roll. 100% chromoly frame, 4-piece bars with a comfy 7? rise and an upright Fit top load stem. Seating arrangements come in the way of an S&M Sharpie Shield railed seat and micro-adjust post with a quick-release clamp for on-the-fly adjustments. On the rubber side, you're rolling smooth and fast on S&M Speedball tires in the plus sized 29 X 2.4? spec, mounted on double-wall alloy rims with sealed hubs front and rear. 3-piece 175mm cranks and 36/17 gearing get you there, with new V-brakes in the rear to slow your roll. Add a "Hurricane" frame pad for a true motocross feel and you have a bike that's big, fast and fun. What else do you need?
$195.00
LEARNING TO BALANCE AND RIDE A BIKE HAS NEVER BEEN EASIER. PRE HELPS YOUNG RIDERS GET ROLLING AND ENJOY THEIR JOURNEY TOWARD TWO-WHEELED ADVENTURES. KEY PERFORMANCE FACTORS Lightweight High-quality ALUXX aluminum frame and thermo-formed polymer fork delivers exceptional frame performance with the lightest weight in its category. Easy to ride Sleek design and stable 12-inch wheels make it easy for young riders to develop balance and riding skills. Kid-friendly features Lightweight components for enhanced control and safe, ergonomic positioning and fit.
$234.00 $275.00 15% Off
NOTHING BEATS THE FEELING OF YOUR FIRST PEDAL BIKE. THIS TWO-WHEELER COMES WITH REMOVABLE TRAINING WHEELS AND MAKES IT EASY FOR KIDS TO FALL IN LOVE WITH CYCLING. KEY PERFORMANCE FACTORS Built for kids Short crank length and narrow Q-factor make Animator easy to pedal, and a lightweight aluminum frame allows small children to have more control. Kid-friendly features Short-reach brake levers, lower stand-over height, protective stem pad and removable training wheels make it fun and safe for kids learning to ride a pedal bike. Durable ALUXX aluminum frame material provides long-lasting reliability, backed by a lifetime warranty on the frame.
$385.00 $450.00 14% Off
TRANSPORTATION, FITNESS AND FUN. ESCAPE IS ALL THESE THINGS AND MORE. CHOOSE YOUR MISSION, HOP ON AND GO. With its lightweight ALUXX aluminum frame and smooth, stable 24" wheels, Escape is your ticket to on-road versatility. Ride city streets or country roads. For commuting, fitness, or just for the fun of it. Confident upright geometry and a wide range of gears give it a sporty ride quality. Whatever road or path you choose, Escape is always up for the adventure.
$400.00
Built with a lightweight aluminum frame, plenty of stand-over clearance, and easy-to-use gears, this is the rigid version (no front suspension) of the XtC Jr. family. With 20-inch wheels and smooth-rolling tires that can handle the trail, it's a fun and stable way to get started on the trail. Lightweight frame ALUXX-grade aluminum frame provides a lightweight, purpose-built chassis for aspiring young off-road riders. Confidence and control Size-specific wheels give young riders the performance they need for true off-road riding. Kid-friendly features Youth-specific performance components help young riders improve their off-road skills.