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  1993             2023

Two Locations to serve you better

East Brunswick - 732-651-8080  / Old Bridge 732-290-9898

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Cruiser

$1,749.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$1,749.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$1,079.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Hydroformed 6061-T6 aluminum frame - SRAM i-Motion 8-speed w/coaster brake - SRAM i-Motion twist shifter - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Eight ball valve caps
$1,049.99
With Sun's Brickell CB retro-style singlespeed tandem, you and a partner can cruise the town effortlessly in style. Thanks to super-soft cruiser saddles, heaps of room for both riders, sloped top tubes for quick, safe dismounts and an upright riding position, this lightweight aluminum tandem boasts comfort and convenience. Plus, handy features such as full fenders keep you both dry, front linear-pull and rear coaster brakes deliver sure stops and extra-wide 26-inch balloon tires roll easily over bumpy paths and roads.
$999.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.
$999.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - A bright white frame and modern designs layered on wood grain detailing combine to create an elegant beach cruiser. - Other details include custom saddle, wood grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Koa features our patented Flat Foot Technology for amazing comfort and control. - Few bikes let you express your personality and individuality like an Electra Fashion Cruiser.
$999.00
This is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat! EB Lite 8 features an internal 8-speed Shimano Nexus free wheel hub and offers a wide range gear ratio. EB Lite 8 has front and rear hand brakes. Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm
$989.99
Hearkening back to the days of the classic delivery bicycle. Electra's Delivery Cruiser retains the classic look and feel of these iconic bikes. The distinguishing feature of these bikes is the alloy front tray and real wood slats that is designed to carry oversize items such as laptops, backpacks, gym bags, shopping bags, etc.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$899.99
With Sun's Biscayne CB Tandem, you and a partner can cruise the town effortlessly in style. Thanks to super-soft cruiser saddles, heaps of room for both riders and an upright riding position, this steel tandem boasts major comfort. The singlespeed drivetrain keeps maintenance to a minimum, too. Plus, handy features such as full fenders keep you both dry, front linear-pull and rear coaster brakes deliver sure stops, and extra-wide 26-inch balloon tires roll easily over bumpy paths and roads.
$849.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - From whitewall tires to wildly colorful flowers, the design is bold and beautiful. - Other details include custom saddle, grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Andi features our patented Flat Foot Technology for amazing comfort and control. - Sit down and stand out on this rolling work of art.
$849.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - Two words: leather tassels. - Stunning gold rims and a gorgeously intricate geometric design adorn this ritzy ride. - Other design elements include custom saddle, grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Zelda features our patented Flat Foot Technology® for amazing comfort and control. - Few bikes let you express your personality and individuality like a Limited Edition Electra Fashion Cruiser.
$799.00
Often imitated but never replicated, this is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat!  EB Top 3 features an internal 3-speed Shimano Nexus hub with coaster brake. For extra safety, a front hand brake is included. Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm - Rider Weight Limit: 265 lbs
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$769.00
The new larger Easy Boarding for the taller rider.  With a 50 cm frame and 700C wheels, this model is designed to fit a person who is taller than 5'10" as well as giving the bike a hybrid feel. - Rider Height Range: 5'10" to 6'3" - Rider Weight Limit: 265 lbs
$765.00
The world's most comfortable step-through bicycles just got more comfortable. Featuring super high-volume balloon tires with a rounded contact surface, the Biria Easy Boarding Balloon-7 has all the cushion and shock absorption of a cruiser without the rolling resistance. The balloon tires on this model reduce the vibrations to the back and lumbar areas by around 25%.  At the same time, due to the shape of the balloon tires, they roll more easily than standard tires. The balloon tires inflated to a tire pressure of 25-30 psi will perform like a full-suspension bike, but without the complexity and extra weight of a full-suspension bike. In other words, comfort AND efficiency in five colors. Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'11" = 46 cm - Rider Weight Limit: 265 lbs
$760.00
Everything you need to tap into the pure and simple joy of riding a bike. With its comfortable rider position, 8-speed gearing, and wide, smooth-rolling tires, Vida will get you spinning with a smile on your face. It has disc brakes for smooth stopping power, plus a comfortable saddle and grips. - Premium Lightweight Alloy Frame—Durable ALUXX aluminum frameset. - Integrated Stem—Short stem provides better control. - Comfortable Saddle—Selle Royal saddle offers a smooth and pleasant ride. - Disc Brakes—Powerful braking performance for maximum control in all conditions. - Grippy Tires—High-volume 2.4-inch tires provide a smooth ride experience. - Wide Gear Range—8-speed drivetrain for hilly terrain.
$759.00
Often imitated but never replicated, this is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat! Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm - Rider Weight Limit: 265 lbs
$759.00
The smaller more compact Easy Boarding.  With a 38 cm frame and 24-inch wheels, this model is designed to fit a person who prefers more control.  Anyone with a height of 4'10" up to 5'1" can now ride the Easy Boarding. - Rider Height Range: 4'10" to 5'1" - Rider Weight Limit: 265 lbs.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$699.99
Our Pure City Classic is one smooth glass of class. Designed to effortlessly take you from Point A to Point B, it's ready to quench your thirst for riding, and give you a nice little buzzy feeling at the same time. - Custom tig-welded high-tensile steel frame - Stylish upright feel with riser style bars - Fast-rolling 700c x 35mm tires - Durable internally geared 3-speed shifting - Powerful dual-pivot brakes front and rear - Smooth city cruising with a vintage flair - Includes rear rack and fenders
$699.99
With its sweeping curves, the Pure City Step-Through has the classic look of a cobblestone street with a smooth modern feel. Whether you're headed uptown, downtown, or just around the corner, if you're on this bike, you'll always be taking the scenic route! Speeds to meet your needs We designed these bikes to thrive in whatever city you call home. Because not every city is created equally, we built two different gearing options so you can pick that set-up that’s right for you. The 3-speed gives you a small range of gears to cycle through and the internal hub is unmatched for ease of use and creating a clean, minimalist look. The 8-speed gives you a wider range of gears to tackle tough hills and haul heavier loads. - Internal hub for ease of use, a minimalist look, and low maintenance. - Shift without pedaling, ideal for cities or stop-and-go riding. - Easier to adjust and more reliable than a derailleur.
$699.99
With its sweeping curves, the Pure City Step-Through has the classic look of a cobblestone street with a smooth modern feel. Whether you're headed uptown, downtown, or just around the corner, if you're on this bike, you'll always be taking the scenic route! Speeds to meet your needs We designed these bikes to thrive in whatever city you call home. Because not every city is created equally, we built two different gearing options so you can pick that set-up that’s right for you. The 3-speed gives you a small range of gears to cycle through and the internal hub is unmatched for ease of use and creating a clean, minimalist look. The 8-speed gives you a wider range of gears to tackle tough hills and haul heavier loads. - Internal hub for ease of use, a minimalist look, and low maintenance. - Shift without pedaling, ideal for cities or stop-and-go riding. - Easier to adjust and more reliable than a derailleur.
$699.99
The Drifter is an ideal choice for casual rides around the neighborhood, bike path, or wherever your adventure awaits. The unique Foot Forward pedal placement and easy upright riding position ensure total comfort and stability while on the bike. The Foot Forward position allows you to maintain proper saddle height while still having the ability to place your feet on the ground when seated. The Drifter 21 features 21 speeds for comfortable pedaling on all types of terrain. - Lightweight 6061 alloy frame with foot-forward riding position - Alloy crankset with sealed cartridge bottom bracket - Alloy rims with stainless steel spokes - 26 x 2.25-inch multi-condition tires - Alloy upright city handlebar and stem - Sun custom cruiser saddle and ergo grips - Steel chain guard - Alloy kickstand
$699.99
The Drifter is an ideal choice for casual rides around the neighborhood, bike path, or wherever your adventure awaits. The unique Foot Forward pedal placement and easy upright riding position ensure total comfort and stability while on the bike. The Foot Forward position allows you to maintain proper saddle height while still having the ability to place your feet on the ground when seated. The Drifter 21 features 21 speeds for comfortable pedaling on all types of terrain. - Lightweight 6061 alloy frame with foot-forward riding position - Alloy crankset with sealed cartridge bottom bracket - Alloy rims with stainless steel spokes - 26 x 2.25-inch multi-condition tires - Alloy upright city handlebar and stem - Sun custom cruiser saddle and ergo grips - Steel chain guard - Alloy kickstand
$699.00
Often imitated but never replicated, this is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing, gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat! Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm
$649.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
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