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  1993             2023

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East Brunswick - 732-651-8080  / Old Bridge 732-290-9898

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Bicycles

$649.00
Folding bike, lightweight with 20" wheels and aluminum frame, and a 7-speed drivetrain to help get over the hills. - Rider Height: 4'9" to 6'1" - Rider Weight: 230 lbs. (105 KG)
$679.00
Our Citibike is a complete commuting bike that can take on any Urban Adventure, equipped with fenders, racks both front and rear, and a steel frame that ensures reliability. Get ready to be amazed! A dependable wide ratio drive train that will work on hilly rides as well as when you are racing to get somewhere quickly, the quintessential Citi Bike! Height recommendations: - 5'1" to 5'7": 46 cm - 5'8" to 6'0": 55 cm
$679.00
The Step-Through is a tried and true steed forged with European styling and proven on streets all across North America. Complete with fenders, chain guard, front and rear racks, it has all you need in a commuter bike. A fantastic bicycle that will give you years of enjoyment. Height recommendations: - 4'10" to 5'5": 42 cm - 5'6" to 5'11": 48 cm - Rider Weight Limit: 265 lbs.
$679.00
The new 8-speed Tanto designed to roll over city streets like no other bike. A true stomper that levels the playing field and ensures confidence. Street bike geometry and 29er wheels provide a ride that is agile and at the same time extremely stable. - Street bike geometry which provides an agile ride - 29er wheels that let you roll over potholes smoothly - Disc brakes to stop you when that car door flies open - Awesome colors that will excite: Matte Black and Army Green - Chromoly rear triangle that gives you a lively ride for better control
$699.00
Often imitated but never replicated, this is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing, gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat! Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm
$759.00
Often imitated but never replicated, this is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat! Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm - Rider Weight Limit: 265 lbs
$759.00
The smaller more compact Easy Boarding.  With a 38 cm frame and 24-inch wheels, this model is designed to fit a person who prefers more control.  Anyone with a height of 4'10" up to 5'1" can now ride the Easy Boarding. - Rider Height Range: 4'10" to 5'1" - Rider Weight Limit: 265 lbs.
$765.00
The world's most comfortable step-through bicycles just got more comfortable. Featuring super high-volume balloon tires with a rounded contact surface, the Biria Easy Boarding Balloon-7 has all the cushion and shock absorption of a cruiser without the rolling resistance. The balloon tires on this model reduce the vibrations to the back and lumbar areas by around 25%.  At the same time, due to the shape of the balloon tires, they roll more easily than standard tires. The balloon tires inflated to a tire pressure of 25-30 psi will perform like a full-suspension bike, but without the complexity and extra weight of a full-suspension bike. In other words, comfort AND efficiency in five colors. Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'11" = 46 cm - Rider Weight Limit: 265 lbs
$769.00
The new larger Easy Boarding for the taller rider.  With a 50 cm frame and 700C wheels, this model is designed to fit a person who is taller than 5'10" as well as giving the bike a hybrid feel. - Rider Height Range: 5'10" to 6'3" - Rider Weight Limit: 265 lbs
$799.00
Often imitated but never replicated, this is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat!  EB Top 3 features an internal 3-speed Shimano Nexus hub with coaster brake. For extra safety, a front hand brake is included. Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm - Rider Weight Limit: 265 lbs
$999.00
This is the ultimate step-through bicycle, with the top tube only six inches from the ground, and the oversized aluminum frame tubing gives this bike the toughness and elegance required by the discerning rider. It is equally at home in the park or at the beach giving you styling and performance that cannot be beat! EB Lite 8 features an internal 8-speed Shimano Nexus free wheel hub and offers a wide range gear ratio. EB Lite 8 has front and rear hand brakes. Height recommendations: - 5'1" to 5'6" = 40 cm - 5'7" to 5'10" = 46 cm
$359.99
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
$389.99
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$449.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$519.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.
$519.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
$549.99 - $629.99
This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires
$569.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$569.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35” balloon tires - Custom saddle and grips
$569.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy linear-pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26 x 2.125" Retrorunner tires - Painted fenders - Custom saddle and grips
$619.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology. - Lightweight 6061-T6 aluminum frame - Shimano Nexus internal three-speed w/coaster brake - Alloy linear pull brakes - Alloy crank and sealed cartridge bottom bracket - Alloy seat post - 26”x 2.35" balloon tires - Custom saddle and grips
$619.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go. It's right for you if... You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i. The tech you get The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride. Why you'll love it - It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket or a surf rack to make the most of those long summer days.
$629.99
This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires
$629.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$629.99
It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$649.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets. It's right for you if... You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.
$649.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$729.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements. - Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$749.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame. - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra Commute helmet with MIPS and arrive fashionably safe.
$749.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$779.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$849.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - From whitewall tires to wildly colorful flowers, the design is bold and beautiful. - Other details include custom saddle, grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Andi features our patented Flat Foot Technology for amazing comfort and control. - Sit down and stand out on this rolling work of art.
$849.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - Two words: leather tassels. - Stunning gold rims and a gorgeously intricate geometric design adorn this ritzy ride. - Other design elements include custom saddle, grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Zelda features our patented Flat Foot Technology® for amazing comfort and control. - Few bikes let you express your personality and individuality like a Limited Edition Electra Fashion Cruiser.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$929.99
Toughen up your two-wheeled rides with the Townie Path 9D. The sleek design of this new bike includes some of the great features found on other Townies in the line, but with a little more attitude. Electra’s patented Flat Foot Technology, a 9-speed derailleur drivetrain, powerful hydraulic disc brakes and larger 27.5-inch tires provide riders with the confidence to take on a wider range of terrain. The tires include reflective sidewalls for better visibility and K-Shield protection to minimize the chance of a flat. The Townie Path 9D EQ which comes fully equipped with bright Spanninga front and rear LED lights, fenders to keep you clean, and a rear rack so you can carry the essentials wherever the road takes you. Go farther and explore more on the Townie Path. - Comfort is key with a foot-forward pedal position, gel saddle and ergonomic grips. - 9 speeds and hydraulic brakes provide smooth riding on a wider range of terrain. - 27.5" puncture-resistant tires let you focus on the ride and avoid the dreaded flat. - Fully equipped with color-matched fenders and Spanninga front and rear bright LED lights. - For more versatility, add a Commuter Rear Rack Bag to pack all the necessities for an awesome adventure.
$989.99
Hearkening back to the days of the classic delivery bicycle. Electra's Delivery Cruiser retains the classic look and feel of these iconic bikes. The distinguishing feature of these bikes is the alloy front tray and real wood slats that is designed to carry oversize items such as laptops, backpacks, gym bags, shopping bags, etc.
$999.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.
$999.99
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - A bright white frame and modern designs layered on wood grain detailing combine to create an elegant beach cruiser. - Other details include custom saddle, wood grips and ding dong bell, making this bike as unique as you. - Low maintenance 3-speed internal gear hub keeps it simple, reliable and free from water, dirt and road grime. - Koa features our patented Flat Foot Technology for amazing comfort and control. - Few bikes let you express your personality and individuality like an Electra Fashion Cruiser.
$1,079.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. - Hydroformed 6061-T6 aluminum frame - SRAM i-Motion 8-speed w/coaster brake - SRAM i-Motion twist shifter - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires - Eight ball valve caps
$1,599.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.
$1,749.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$1,749.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$249.95
Start them young! The Fit Misfit balance bikes are the perfect first two-wheeler to learn BMX basics on. Sturdy, TIF- welded steel frame and fork. Low 15? seat height, extending up to 17? as they grow with a quick-release clamp to make adjustments easy. Safety & comfort are top priority on these little machines, with domed, smooth axle nuts and safety-grips with large flanges on the "impact" side. We've even done the parents a favor with angled, easy to inflate valve stems. Easy to ride, cool to look at. All-push, all fun.
$429.95
For the littlest riders in the crew, the Fit Misfit 12? is where it all starts. Whether making the switch over from a balance bike or hopping straight to pedals, the Misfit 12 is scaled down in all the right ways.  Built with chromoly tubing in key areas for strength, it's fine-tuned for short legs with custom 23/9 gearing and 75mm 3-piece cranks. A sealed cassette rear hub makes learning tricks and jumps easier (and safer) than with a coaster brake. Details like domed axle nuts and angled valve stems make things safer and easier. The Misfit 12 features a wider, flatter padded seat with a quick release clamp for easy adjustments on the fly. The Cheetah graphics and color scheme give it a "wild child" vibe, setting the pace for a lifetime of BMX.
$449.95 - $689.95
Moving up a couple inches in the Misfit line, the Fit Misfit 14? bridges the gap between a balance bike or 12? and is ready to go big. Serious BMX construction with chromoly tubing and low-maintenance, high performance features like an A-headset, sealed bottom bracket and a sealed cassette hub. Like all the Misfit bikes, the parts are sized accordingly–the Misfit 14? has 6? rise handlebars and 95mm tubular chromoly cranks. A 23/9 gearing combo makes it go and Odyssey Springfield brakes with a short reach lever slows it down. Big bike features in a scaled-down package. Ready to roll.
$469.95 - $509.95
The Fit Misfit 16? keeps little bike tradition in motion with tried & true 16? wheels bolted into a clean little frame set featuring chromoly top & down tubes, as well as a chromoly steer tube in the forks to take the hard landings that come along with the BMX learning curve. The Misfits are all scaled-to-"fit" with parts matched to the recommended rider size. The Misfit 16? has 7? rise bars with a mini top load stem to create a comfortable riding position. Short 105mm cranks are easy to spin, with enough leverage to get the party started. A custom 24/9 gearing is right on for the smaller wheel size too. High end features like a sealed bottom bracket and cassette hub make for low maintenance and long haul durability. When your little rider is ready to get busy with BMX, the Fit Misfit is standing by…
$489.95
The biggest of the little bikes, the Fit Misfit 18? is for riders not quite ready for a 20? bike. Custom geometry, fine-tuned to a smaller scale, with chromoly top and down tubes for the perfect blend of weight and strength. Chromoly 3-piece 130mm cranks with a 24/9 gearing combo to get things moving. 36-spoke wheels with new wider alloy rims stay straighter longer, with a sealed cassette hub in the rear. For riders moving up in the world of BMX, the Misfit 18? is the perfect vehicle.
$509.95 - $529.95
The Series One is where things get serious. With frame sizes to fit a wide range of riders and finishes to satisfy different tastes, the Series One has what it takes. Choose from SM (20.25? top tube length), MD (20.5? top tube) or LG (20.75 top tube) frame sizes to fit you and your preferences. Start with chromoly top and down tubes on our "Series One" specific geometry for control and stability on all terrains, from the skatepark, to the dirt to the streets.  Bolt-on a stable 33mm offset fork with a chromoly steerer tube to take the hits. The wheel set features alloy rims with a sealed cassette in the rear, with Fit 2.4? tires for a wide footprint. A Fit topload stem, Crossfit grips and an updated seat/post combo with more padding provide creature comforts. There's a Series One in our collection for just about everyone. Make your choice and take the ride.
$539.95
Park ready. The Fit PRK completes are purpose-built for aspiring park riders, with our nimble, quick-handling "Park" geometry. A super short 12.6? rear end & steep 75.3 degree head tube angle make spins faster, whips easier and the balance points, front & rear, quicker to find. Available in two different sizes, XS (20? top tube) and MD (20.5? top tube), the PRK bikes feature a low-profile frame, constructed with a chromoly front triangle for the most technical riding pursuits. Tight & right spec. like 8.7? rise bars, shorter 160mm 3-piece cranks and sealed bearings all around. Brakes are a key component for many park riders, so the PRK comes with our updated U-brake with a softer pull and a sealed detangler device to keep your bars spinning freely and your brakes at full power. Spin to win, the Fit PRK completes are ready to drop in.
$579.95
The Fit STR bikes are street machines, through and through. Starting with our fine-tuned "Street" geometry in LG 20.75? or MD 20.5? top tube options and a 12.6? chainstay length for snappy response. Add 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs and you have the foundation of a tried & true street setup. Sealed bearings throughout the build, with Fit Crossfit flangeless grips, a double-wall rear rim and Fit F/U 2.4? tires that keep gripping when things get grimey. If riding ledges, wall rides, rails and everything in front of you is the plan, take a good look at the Fit STR.
$599.95
"Getting air" is what bicycle motocross is all about, and the Fit TRL completes are ready for pure BMX, right out of the crate. With longer 21? XL or 21.25? XXL frame options, you get a long & stable bike that's designed for full speed assaults on all terrains: Dirt, concrete bowls, pump tracks and everything else. A stable 74.5 degree head tube angle with a generous 33mm fork offset gives you control, with a slightly longer rear end to add stability and confidence to your session. A chromoly front triangle is a traditional configuration for strength and low weight, with big 9 X 29? bars and a Fit top load stem to improve control and reduce back pain. Sealed bearing hubs and bottom bracket for high speeds and low maintenance. Traditional details like chainstay mount U-brakes, a railed S&M seat/post and a tall 30/10 gear give the TRL a touch of mid-school soul. The TRL is ready to do it all.
$619.95
Run it back. The Fit STR Freecoaster goes both ways with the addition of a sealed bearing 9T freecoaster hub for good times in every direction.  Built on our responsive "Street" geometry with your choice of LG 20.75? or MD 20.5? top tube sizes and a 12.6? chainstay length to pull, spin and whip with ease.  More street cred comes from 4-piece, 9? rise bars, shorter 165mm chromoly cranks and the four included steel pegs to get you grinding right out of the box. Other key points include Fit Crossfit flangeless grips, sealed bearings all around, a double-wall rear rim and Fit F/U 2.4? tires. Brakes included if you're so inclined. Ready to get down.
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